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CrankTank will offer an Impact Media Summit at the Outerbike Event in Moab, Utah, October 5-7th. Western Spirit’s Outerbike is a consumer bike demo event.
CrankTank launched its media event series in 2017 with Impact Kona. The agency is also producing Impact Sun Valley, a media summit in its hometown June 26-27th.
CrankTank vice president Adrian Montgomery said:
“We’ve gathered a lot of feedback from brands in building our Impact Sun Valley media summit. Several folks expressed that Impact is just the sort of experience they want for launching their brand’s next innovations, but it doesn’t line up with their product timelines
“And many have also told us that they would value an additional consumer facing element to allow potential customers to demo new products for driving crowd sourced reviews and sales. Bringing Impact and Outerbike together checks all those boxes.”
Western Spirit CEO and Outerbike founder Ashley Korenblat said:
“Western Spirit provides experiences for riders of all types, both at our Outerbike events and on our weekly trips in 15 states across the country from March to November. CrankTank’s media capabilities bring an additional dimension – a win-win for both companies. Bringing Crank Tank to Outerbike in Moab this fall will bring more values to our exhibitors and our participants.”
