BikeBiz Bicycle and cycling retail news
Mountain bike clothing brand Sombrio is officially being relaunched into the UK market by Cycling Sports Group.
Founded on Canada’s North Shore in 1998 by freeride pioneer Dave Watson, the mountain-only apparel brand is back with an all new range and is looking for UK IBDs to join the ‘Sombrio Cartel’.
Since its acquisition by CSG in 2014, Sombrio has worked closely with the road and fitness brand Sugoi, to develop a unique range that maintains Sombrio’s ‘cool factor’ with market leading materials and technologies to maximise quality and function.
2016 will see the UK range split into three categories; namely Freeride, Epik (trail) and Gravity (DH) as well as the ‘street to trail’ Cartel range. The line has been selected to offer maximum versatility across categories, including a women’s specific collection.
Sombrio is now offering a Lifetime Guarantee across its new range.
