CSG has claimed that for 2018, the distributor will do away with the standard model for dealer previews and instead operate hands-on riding experiences for its dealer network.
For 2018, CSG will promote the highlights from the 2018 Cannondale range, including getting into detail on the new Synapse, Trigger and Jekyll platforms, at exclusive trails days. The event, which will also feature barbecues and discussions on the latest models, will take place at Gisburn Forest on August 6th and 7th, and at Tidworth Freeride Park on August 9th to the 10th. Both venues are renowned trail centres.
A representative from the brand said: “We at CSG believe that a more intimate, personal and fun experience focused on the products at the heart of all our businesses is the evolution of this type of event and we look forward to welcoming all our Cannondale dealers at one of our venues this Summer.
“We hope that our dealers will appreciate the chance to get more hands-on time with the newest additions to the Cannondale range. We will also have more staff from across different areas of our business meaning that we can spend more time with each of our customers.
“To make sure we all stay out of the weather we will be bringing our latest inflatable event structures from X-Gloo. Representing a significant investment for CSG, we hope that having a mobile and impactful event setup will allow us to better engage with dealers and customers across the UK at shows, demos and other cycling events moving forwards.”