BikeBiz Bicycle and cycling retail news
Cycling Sports Group UK has taken on the distribution of Hoffman Bikes, beginning with the 2015 model year.
Dealers will soon be able to see the range first hand, with a planned preview taking place at CSG UK’s Poole headquarters, running August 3rd to 5th. For anyone with a BMX background, Mat Hoffman will personally attend in order to answer dealer’s questions on the line and perhaps what it’s like to go this high on a bike.
The Hoffman complete bike range has been overhauled with price-points expected to start at £199 for its entry-level junior sized Imprint model, rising up to just under-£350 for the all-new Lady Luck full cro-moly complete. This is the signature bike from UK Hoffman professional rider Ben Hennon. There are six bikes in the 2015 line including two signature models, as well as a range of parts and frame sets.
Mark Noble, newly appointed BMX category manager commented; “Having Hoffman Bikes under our wing is extremely exciting and few BMX companies have the history and authenticity of Hoffman. I’ve known Mat for a very long time, and to be able to work with him on the UK market is amazing. The bikes are priced to capture the resurgence of the UK BMX market with strong spec’s and incredible value and it goes without saying, working with the right dealers will be important for Hoffman in the UK.”
CSG will support the distribution of the range with strong marketing including print campaigns in key magazines, viral video edits, additional UK sponsored riders, point-of-sale in select BMX dealers plus a launch dinner with Mat for key dealers in Poole on the evening of August 3rd.
For more information call 01202 732288, or email mark.noble@cyclingsportsgroup.co.uk
The CSG Dealer Show invites are going out this week with online registration open from Monday 23rd where dealers can book their attendance.
