Cube Bikes won praise for its use of photography in its business communications last week at the obs awards.
Now in its fifth year, the awards – run by dpa subsidiary news aktuell – honours the top PR images from Germany, Austria and Switzerland. A whopping 1,350 entries took part this year.
Participating in the awards for the first time, Cube scored third place in the ‘Business Communication’ category for a photograph taken by Ronny Kiaulehn for the firm.
Jens Petersen, head of corporate communications at PR Newswire, enthused: “The obs-Awards have become a well-known competition in the communications industry, this has been showed again this year again by the large number of images submitted and the high number of votes counted.”
“Companies know that pictures are among the most effective PR Tools, where expected media and Web 2.0 material for online media, blogs, social media and print activities can both be used.”