German bike label Cube is to return to the Cycle Show, having been absent since 2009.
Citing a fresh drive to get the Cube label infront of the UK consumer and bike dealer, Job Deibel, of Cube’s marketing and communications told BikeBiz: “Cube are delighted to be attending this year’s Cycle Show. It has been four years since we were last at the show, but we feel the time is right to build on our position in the UK with a major presence in 2013. The Cycle Show is the ideal setting to introduce the new range to the cycling public and a great opportunity to meet up with our dealers again."
The current bike portfolio consists of 170 different mountain bikes, road bikes, cross, triathlon, e-bikes and trekking bike. Ergonomically adapted women’s and children’s bikes and an extensive collection of clothing an accessories are also available.
To register for a free of charge trade pass to the Cycle Show, click here. Proof of trade credentials may be required on the door.