BikeBiz Bicycle and cycling retail news
Cube’s shop in shop concept – comprising bike, wall and clothing displays with branded decoration and more – is being offered out to more bike shops.
The brand said that the success of the concept has proven itself in numbers, with all shops featuring the Cube shop-in-shop seeing "significant growth in their turnaround".
Cube added that its shop-in-shop display items eye-catchingly present products by combining modern and natural materials. All dealers using the Cube shop concept are highlighted on the brand’s dealer search.
Cube said: "The Cube elements, including numerous bike displays, wall displays, clothing displays and branded decoration, form the starting point for the inhouse interior designers, that are creating shop designs full-time. A great service to offer dealers, as professional shop designers can be very expensive.
"The interior designers are experts at making optimal use of – sometimes very limited – available space without compromising the overall look and feel. Clearly, the first goal is to improve sales. Meanwhile, CUBE combines brand awareness with shop characteristics and never loses sight of safety and usability."
The team behind the shop concept CUBE Shop is responsible for the development of the display and decoration items as well as the actual designs, providing a consistent brand experience.
Photos by Craig Scott of Cyclewise Cockermouth:
And here are some more of the Cube store in Bayreuth, Northern Germany:
