Elaine Curtin has joined Farrelly Atkinson the bike media outfit behind the road.cc website.
Announcing her appointment Tony Farrelly said: "We are really pleased to have Elaine on board, it has always been a part of our strategy for the company to have a real commercial heavy-hitter on the team with a track record in bikes. Elaine fits that description perfectly and she saw the potential of what we are doing with both road.cc and our contract work straight away."
Curtin is also gung-ho about her new role: "The existing F-At team have the best reputation in the cycle market. They are creative, hardworking and have already proven their success with projects such as road.cc website and their work with Cyclescheme. So of course I’m delighted to join as the commercial arm of their business and will try not to lower the bar there too much."