A full page in today's Metro giveaway newspaper (an ad would cost £18k) waxes lyrical about Powabykes, and other Cycle 2002 exhibitords. The piece was suggested by Cycle 2002's PRO, Michael Heal. There was a similar page on the Airnimal in last Friday's Metro, available nationwide.

Cycle 2002 gains £18 000 worth of exposure for exhibitors

And there was also good mainstream exposure for cycling last week in the Evening Standard’s 16-page Cycle 2002 supplement.

Bizarrely, this feaures on the cover a dated Steve Behr shot of Brant Richards – or is it Zak Tempest? – chasing some pigeons in Been Bag shorts.

Much of the editorial inside the supplement was supplied by Steve Worland, so is technically spot-on.

The Evening Standard has a circulation of 500 000 per day.

PS

Cycle 2002 now has 2300 ‘trade registrations’.

PPS

Bet you didn’t know Been Bag used to make shorts for pigeons…

In other news...

Morsa partners with Gone Biking Mad for UK distribution

Gone Biking Mad has been appointed the exclusive distributor of Morsa computer and accessory mounts …