Unless Cycle 2002 exhibitors book their ads in the next few days, that is. Those booking late will find that a Cycle 2002 preview issue was not commercially viable so was shelved. Instead, the October mag will come out a month after the September issue, i.e. a week after Cycle 2002

Cycle 2002 preview issue of BicycleBusiness cannot go ahead

The October mag has enough pre-booked ads to be viable but none are specifically tied-in to Cycle 2002 so, at the moment, there’s no financial justification for busting a gut to bring out the mag 10 days earlier than normal.

Those exhibitors planning on advertising should get their skates on.

bikebizads@aol.com

Tel: 0191 285 4408

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