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Charlotte Atkins MP will officially open Cycle 2004 at The Business Design Centre in Islington, London at 11 am on Thursday, the trade and media day. BikeBiz.com is already here, jealously guarding a wi-fi connection, and drooling at all the top-end bikes on display. The show is bigger, better, yada, yada...

Cycle 2004 to be opened by new transport minister

The minister will be lending her support to Bike Hub, the industry’s levy scheme.

One of the recipients of Bike Hub cash is the Bike It! scheme, run by Sustrans.

This is a pilot scheme designed to encourage more children to cycle to school. 40 schools are taking part in the scheme, which could have a national roll-out next year.

Cycle 2004 also sees the launch of the “CycleSafer Challenge” – an initiative from Transport for London and Cycle 2004. This challenges schoolchildren to design cycle clothing and accessories which will make riding bikes safer and also make safety a priority for them when riding their bikes.

The pilot scheme has resulted in a number of schools submitting their designs and a judging panel has chosen the best of the entries and these will be on display at the show. Jenny Jones, Member of the London Assembly and the Mayor of London’s Road Safety Ambassador, will introduce the winners and their designs of the pilot scheme from the stage of the Fashion Show at 12 mid-day.

Cycle 2004 is open to the general public from Friday until Sunday, with admission from 10am each day.

There will be more news when we’re allowed back in tomorrow. Right now a big, burly Latvian security guard is manhandling us from the hall…


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