Not to be confused with the parliamentary inquiry of the same name, ‘Get Britain Cycling’ is published by Landor Links, the publisher of Local Transport Today and a number of other transport trade journals. Landor Links organised the recent Cycle City expo in Birmingham.
The first ‘Get Britain Cycling’ magazine was published last year. 7000 of the new edition have been printed and will be distributed with Local Transport Today and Parking Review trade journals. The 56-page magazine will also be posted to delegates at Cycle City, and will be handed out at events over the coming year.
Editor Deniz Huseyin said: "Cycling is becoming part of mainstream transport planning and policy."
‘Get Britain Cycling’ has news on transport cycling and longer feature articles evaluating current cycle policies in local and national governments.
An article by John Dales of trasport consultancy Urban Movement argues that the little cash that’s available for cycle infrastructure (there’s potentially a lot available in London) needs to be spent wisely. He said: "There’s a real danger we’ll waste a large proportion of the money that’s available…which could discredit and undermine the whole Get Britain Cycling enterprise."
He added: "We can’t just ‘Go Dutch’ overnight. Physical solutions that work well in the Netherlands cannot simply be cut and pasted onto Britain’s streets tomorrow and be expected to work just as well here."
Echoing this argument, there’s also an article from BikeBiz executive editor Carlton Reid, warning that building cycle infrastructure in car-culture Britain works best when it goes hand in hand with restraining motor vehicle use. The wide, well-connected, fully-separated cycle infrastructure built in Stevenage in the 1960s and 1970s – what Richard Ballantine described as "a transportation dreamworld, a kind of magical Walt Disney fantasy in which everything flows with perfect smoothness and problems evaporate" – failed to attract masses of everyday cyclists because driving in Stevenage was, and is, super convenient.