Cycle Expo Yorkshire has announced it will partner with, and take place during, the UCI Road World Championships in 2019.
The expo will be an officially affiliated event and will take place on the opening weekend of the championships when it comes to Yorkshire next year.
Following the announcement that Harrogate will be the main competition town and finish location for each race of the 2019 championships, the expo confirmed it will move its 2019 event to 21st-23rd September.
Charlotte Scoular from Cycle Expo Yorkshire said: “We are delighted to be officially affiliated with the UCI Road World Championships.
“It’s a massive statement of intent for our new expo that the event will take place during, and in partnership with, the UCI Road World Championships next year.
“This presents enormous commercial opportunities to any potential exhibitor at Cycle Expo Yorkshire as the dual packages for 2018 and 2019 we’re now able to offer have taken on a new significance.
“Any partners signing for 2018 are going to be able to take advantage of some very special 2019 opportunities as well.”
Record-breaking spectator figures are expected and the expo has also confirmed it will transmit live, big screen action from the races during its opening days.
David Lappartient, UCI President, said: “This partnership will give the cycling industry exceptional visibility at an expo organised by the sector’s reputed professionals.
“The expo will also be an area of discovery and exchange for fans, who will also be able to follow our World Championships races on the big screens.
“Cycle Expo Yorkshire will no doubt contribute to the popularity of our major annual road cycling event.”
The stage will also be set to see Cycle Expo Yorkshire ambassador Lizzie Deignan make her much anticipated competitive comeback, following the announcement earlier this year that she was to take a break from the sport due to the pending arrival of her first child.
A proud Yorkshire woman, Lizzie will still be representing her home county in her role as ambassador for the Cycle Expo Yorkshire in 2018.
A partnership between Welcome to Yorkshire and Leeds-based marketing and events specialists, XSEM, Cycle Expo Yorkshire will boast a number of races, competitions and exhibitors covering all cycling disciplines, from BMX and freestyle, to road racing and cross country.
With a mountain woodland track, a kids GoRide Zone, and several expansive demo areas, the event will cater for cycling enthusiasts of all ages, abilities and disciplines.