BikeBiz Bicycle and cycling retail news
Cycle Republic has announced a new partnership with Spanish cycling manufacturer Orbea.
The agreement means Cycle Republic will offer customers the full range of Orbea bikes online and across their growing national store portfolio of 21 shops.
Peter Kimberley, Cycle Republic managing director, said: “We are delighted to have partnered with Orbea, a fantastic brand steeped in history that produces some of the world’s finest bikes.
“The team at Orbea have developed an incredible range for 2019 and really pushed the boundaries.
“We will stock a comprehensive range online and all our shops will have nearly 20 bikes in each shop including road, MTB, hybrid, women’s and kids’ bikes, plus the innovative Orbea Gain e-bike which I am sure our customers will find really exciting.”
Orbea has experienced growth in the UK in recent years, with a 2018 turnover growth in excess of 75 per cent improvement on 2017 year on year.
Damian Hackett, Orbea UK and Ireland country manager, said: “When determining our ongoing strategy for the UK market, we decided that a partnership with a strong national chain was imperative to achieving our goals.
“You only have to look at Cycle Republic’s Google reviews to see how highly they are regarded by their customers, and that made a big impact on our decision.
“Orbea is growing well in every category – with road, MTB and e-bike sales all contributing very positively to our performance figures.
“Cycle Republic represents a significant strengthening of our national distribution network, and their business plan and trajectory is very reassuring to us.”
