Cycle Show cancels 2021 event, plots new outdoor offering

The Cycle Show has cancelled its 2021 event, stating it is “no longer viable” to go ahead with this year’s iteration.

The event, which was due to take place in tandem with the London eBike Festival from 25th-27th June at Alexandra Palace, would have been the first Cycle Show to occur since 2019.

The decision was made following ‘extensive’ discussions with exhibitors and the venue. The shows have been confirmed to return from 22nd-24th April next year, with a new outdoor cycling event planned for August 2021 at Alexandra Palace.

An announcement read: “We have been working hard over the last couple of weeks, following discussions with exhibitors and the venue, we have established that it is no longer viable to run The Cycle Show in June 2021. We want to thank you for your continued support.”

“Riding ahead into next year, we are proud to announce our 2022 dates: 22nd-24th April. We are currently working on plans for an exciting new outdoor cycling event this August at Alexandra Palace. We will keep you updated with our plans around this.”

Show organiser Chris Holman said: “Despite all efforts to try to build a show for this summer that would work for everybody we have had to take the tough decision to postpone our 2021 show. Given the severe difficulties with stock that much of the industry is currently facing, paired with residual uncertainty around COVID it’s a decision that made sense for everybody involved. Rather than deliver a compromised event we’re now focussing all our efforts into making 2022’s show the best to date.

“In the interim, we’re working on a new concept to still give the cycling industry a platform to connect with consumers in an outdoor bike testing environment that will give a new audience of potential cyclists a chance to see some of the latest products and brands up close. There’s still work to be done on this concept before we can confirm its launch but we’re working hard to make it happen this summer.”

Tickets for The Cycle Show 2022 are available now.

For more information on the Cycle Show visit www.cycleshow.co.uk. For more information on the London eBike Festival powered by Shimano Steps, visit www.londonebikefestival.co.uk

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