Next month Cycle Surgery is to open a 3,800 sq ft store in London, located on Upper Thames Street.
On the route of the London Marathon and London Triathlon every year, the new store’s location is also often the final stage of the Tour of Britain and home to a number of high profile Olympic events this year – as well the start/finish of the busy Cycle Super Highway (route C27).
Cycle Surgery said the location was a key factor in deciding to open the store, which is also in a unit next door to Canon Street Mainline Station and on a busy roads along the river – Upper Thames Street.
A spokesperson for the retailer said: "With the volume of Londoners cycling and commuting by bike, we hope that this Cycle shop will be a welcome sight to the busy city workers on their way to and from work each day, along with offering an exciting retail experience for them to visit in their lunchtimes with our combined Cycle Surgery and Runners Need offering.
"The spacious store will provide ample room for our comprehensive range of commuter, road, mountain and folding bikes. The store will showcase the latest products from the world’s best brands including Specialized, Trek, Brompton, Shimano, Endura, Giro, Mavic and Garmin.
"We always pride ourselves on our workshops and this one will use the latest tools and technology to service and maintain bikes for commuters and local residents alike, while customers will benefit from the expert technical advice our knowledgeable staff will be able to give to riders of any persuasion."
The store will also feature specialist running store Runners Need, offering a wide range of running products, expert advice and free gait analysis.
Cycle Surgery, 72 Upper Thames Street, London, EC4R 3TA