The potential of viral marketing and bike talent shouldn't be underestimated, according to the industry

Cycle trade hails power of sponsorship, and YouTube

Following the spectacular popularity of Danny MacAskill’s video on YouTube – which broke the one million views barrier in just four days – BikeBiz quizzed the cycle industry on what effect viral marketing and talent sponsorship has on business.

BikeBiz spoke to leading figures from the industry – including Charge Bicycles MD Nick Larsen, Inspired Bicycles MD David Cleaver, Upgrade sales and marketing manager Tom Marchment and Ison’s marketing head Matt Andrews – for their opinions on the hot topic.

To find out what they said, head over to our ‘Industry Opinions: The Value of Sponsorship’ feature here.

In other news...

milKit takes ‘two large steps’ towards growth

Since entering the market six years ago, Sport Components AG has steadily expanded its range …