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When they want to convey an image of unfettered freedom, family fun, or fit-for-anything, mainstream marketing companies often use photographs of good looking folk on bikes. Unlike yesterday's image by Sloggi, the photograph used here by Eurotunnel is not raunchy, but it's positive PR that we aren't even paying for.

Cycling is sexy

The father-and-son shot is being used by Eurotunnel as a front cover image on its main Autumn promotional leaflet, ‘France Active: Whatever drives you to France’.

Perhaps some of the cash from the fighting fund should go to the production of more such images, for free distribution to the press and marketing companies?

A picture saves a thousand words…

If you come across any other mainstream uses of cycling as a metaphor, please send them in.

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