Cycloc, the cycle display and storage company, has announced a brand partnership with the UK subsidiary of the bike producer Pinarello.
The partnership will see Cycloc become Pinarello’s official bike storage partner across its activities in the UK, and will see Pinarello UK using Cycloc products to display and store bikes at its HQ and Service Course in Epsom, Surrey.
Cycloc products will also be available for purchase in all Pinarello concept stores, and Cycloc and Pinarello will work together on various marketing initiatives throughout the year to expand on the values shared by both brands.
Richard Hemington, managing director at Pinarello, said: “We were looking for a storage and display solution for our fleet of demo bicycles and Cycloc provided a great product to accomplish this as well as being stylish and durable.”
Andrew Lang, founder of Cycloc, said: “We are pleased to be collaborating with Pinarello UK. The innovative Cycloc range is the perfect compliment to display the quality, heritage and presence of Pinarello.”