Cyclorise has been named as UK distributor for suspension grip brand Revgrips.
Revgrips owner Brandon Aymar said: “The UK is one of our strongest markets and the time has come to focus controlled growth into that territory.
“We make everything in-house, so growth needs to be gradual and controlled which is where Cyclorise has demonstrated that they are the people for the job.
“Their passion and current portfolio of well-considered brands is the perfect fit for us. We can’t wait to see what happens next!”
Cyclorise owner Thomas Dibley said: “We are over the moon to have secured a deal with Revgrips.
“We have been searching for a component brand for a little while now and specifically want to range products that have a significant performance advantage over their competitors; Revgrips offer just that.
“Brandon and Marc have created a genuinely functional design that solves common problems in a way no other brand does, all rolled up into a desirable high-end package for mountain bikers of all abilities.
“We can’t wait to take delivery and get going!”