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Full Olympic merchandise programme will generate more than £1billion worth of sales at the UK High Street, say estimates

Dawes launches London 2012 Team GB range

Dawes Cycles today announces the launch of their range of Team GB wheeled products and accessories.

Tandem Group – comprising Dawes Cyles, Falcon Cycles, Claud Butler and MV Sports – announced it had won licensing rights to Team GB last February.

Dawes Cycles’ range will include scooters, bicycles and cycling accessories all emblazoned with the Team GB colours and logo.

Dawes said: "The Team GB range is a great way to show support for the upcoming Games and make a superb feature for any store wishing to attract passing trade with an up to date window display.

"For children who aspire to emulate their sporting heroes there are play and road bikes serving all age groups as well as an entry level BMX, helmet and pad sets. Catering for the latest boarding and scooter craze there is also a Team GB skateboard and various levels of scooters ranging from a regular in-line model to a racing model and Stunt scooter."

Dawes can also supply officially approved point of sale material and guidelines to help stores maximise London 2012 product sales.

According to reports, it is anticipated that the full London 2012 merchandise programme will generate more than £1billion worth of sales at the UK High Street.

The range is available through Dawes Cycles account manager. Alternatively dealers can contact Dawes Cycles directly on 0121 7488050 and e-mail sales@dawescycles.com.

Find the full Dawes Team GB range here.

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