BikeBiz Bicycle and cycling retail news
Decade Europe will distribute Australian clothing label Unit from February.
Founded in 2002, the brand really shot to fame last year when sponsored BMX rider Jed Mildon pulled off a triple backflip during a jam organised by the brand. The label also supported BMX legend Dane Searls who died in an accident late last year. If you’ve yet to witness the Giants of Dirt series recorded by Searls before his untimely passing, have a look at the below video.
Paul Everest, founder of the brand commented: "I have something to say with my brand; it’s not just a logo machine that creates a profit-and-loss statement for its shareholders."
Matt Yeo, general manager of Decade Europe added: "As well as having some of the coolest designs out there, Unit Clothing is worn by the world’s best motocross, BMX and mountain bikers. It’s already massive in the USA and Australia, so we think it will be well received by action sports fans in the UK. We can’t wait to offer the range to dealers."
Decade Europe: 01792 469811
