Sports retail giant Decathlon has invested in a stake in Germany’s Storck Bicycles, according to Triathlonbusiness.com.
The retail chain now has a 25 per cent stake in the bike brand, while Storck founders Markus and Helena Storck have reportedly increased their stake from 62.4 per cent to 75 per cent.
The financing support from Decathlon owner Oxylane will help Storck to annually grow more than 20 per cent, with investment in logistics and brand development.
Day-to-day operations will remain unchanged.
Markus Storck said: “Storck Bicycle will continue as an independent company. Our store concept will expand worldwide with dealers and distribution partners. Moreover we expanded our management team.”