BikeBiz Bicycle and cycling retail news
Dennis, the leading international media group and publisher of Cyclist and Bikes Etc, has launched a third print title into its cycling portfolio, Cyclist Off-Road.
The new 156-page magazine, priced at £5.99, is an “inspiring introduction to riding off-road”. The move is part of the Cyclist brand’s wider expansion, including the launch of the Cyclist online shop, a new poster book and a new line of premium coffees.
Following the success of Cyclist Track Days in 2018, the team has expanded the series this year with 14 leading bike brands showcasing their products at London, Castle Combe, Leeds and, for the first time, Scotland.
Pete Muir, editor of Cyclist Off-Road, said: “Interest in gravel and adventure riding is booming at the moment, and we are proud to have produced a title that brings all the aspiration and quality of Cyclist to this new sector.”
Dharmesh Mistry, publishing director, Lifestyle Division at Dennis, said: “We’ve worked closely with key brands in the market to make this launch come to life. Feedback from manufacturers has been hugely positive and we look forward to receiving the same from readers.”
