After a year of uncertainty around currency movements coupled with the need for more up-to-date information for dealers, 2Pure has decided to move away from a traditional print catalogue.
The distributor has instead opted for a centralised hub of information that it believes will be a more powerful sales and buying tool. The new system will allow ranges to be planned more effectively and colour and technology information to be explained with more clarity.
A key feature of the digital catalogue is that it is capable of being constantly updated; the brand will amend information throughout the year to show new products, new information, press reviews, PDF info sheets, videos and suggested stock and rage assortments.
The catalogue is also available in an offline mode allowing access at all times and can be browsed on multiple platforms such as computers, smartphones and tablets simultaneously.
aWorkbook sales director John Shirley said: “We are delighted that 2pure is launching their digital workbook, leading the field amongst distributors in their commitment to providing the highest level of support and service to their reps and retailers.
“Our track record of successful aWorkbook adoption amongst established sports and outdoor brands like Craft, inov-8, Berghaus and Salomon has shown a digital approach can provide a better way to create product catalogues, keep them up to date and do new things not possible with print.”
The company will communicate how to access the 2Pure aWorkbook in the near future.