Madison has revealed details of its large-scale involvement at the next BikeRadar Live event, taking place July 10th to 11th at Brands Hatch.
The distributor's brands are to be showcased as part of an exclusive Madison 'village'. Shimano, Genesis, Cervelo, Commencal, Saracen and Ridgeback will be among the names that will be part of the 'village'.
The firm also hinted that it would preview some brand new events at the Kent-set event.
Madison's Will Fripp said: "We are really excited about BikeRadar Live and we think it promises to be a key and ‘must attend’ cycling event in this year’s calendar. We will be there this year in force with expo and test bikes from Shimano, Genesis, Cervélo, Commencal, Saracen, Ridgeback as well as a general expo zone showing a selection of products from within the Madison portfolio of brands like Garmin, Giro, Bell, Kryptonite, Elite, Blackburn, DT Swiss and Park Tool – the list goes on!"
Chris Down, Event Director for BikeRadar Live, added: “We’re delighted that Madison have committed to BikeRadar Live 2010, their enthusiasm and passion for cycling will really add to the feel of the show, not to mention all of the brands that they’ll bring to the Expo area. The fact that they’re bringing their riders to the BikeRadar Live this year will give festival-goers a real treat, we look forward to working with Madison and many other partners this year to make the event even bigger and better.”
Madison didn't appear at the debut BikeRadar Live last year.