The bicycle industry has been gazing into the crystal ball and making its predictions for 2010, including increasing public awareness of BSOs, growth in the premium cycles market and consolidation.
BikeBiz asked some of the leading distributors, retailers and manufacturers for their thoughts on future trends.
While many felt that the trade had room for growth in 2010, particularly in everyday cycling, others warned that the continuing effects of the recession would mean consolidation will be on the rise, with weaker players being sifted out of the market.
Sustrans policy director Pete Lipman told BikeBiz: In 2010, I predict an increase in bike sales as the volatility of oil prices, combined with the recession, means people start using their cars less and start cycling more.
2pures George Bowie said that he expected new investors to enter the market and foresaw and wide-reaching changes for the trade: The way product gets from manufacturer to consumer is changing. Distribution barriers are breaking down international borders, which will have an impact and internet retail is a driving force behind this.
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