Cycle Vision Preview: Bell, Giro, Magura and Camelbak

A look ahead to some of the new products being featured at Zyro's trade show in October
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Zyro's Cycle Vision show will be placing the latest products and developments in the hands of retailers at two locations: 

  • 14th October 2014 – Tobacco Docks, London
  • 16th October 2014 – International Exhibition Centre, Harrogate

Among the highlights will be key new products from the likes of Bell, Giro, Magura and CamelBak.

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Giro's Empire SLX and Rumble VR shoes both won the 'Best In Show' Award for footwear at Eurobike 2014. The Empire SLX is one of the lightest shoes on the market at just 175g, offering pro level performance as well as being the footwear of choice for Sir Bradley Wiggins. The Rumble VR is pitched as perfect for commuting, spinning or light MTB use, being versatile and SPD compatible for £69.99.

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Giro's new advanced aerodynamic helmet the Synthe, as worn in the Tour de France by BMC Racing, will also be on show. As well as these key items retailers will also be able to view the full Giro helmet, shoe and clothing ranges.

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Bell's Super 2R has created a stir in the media and show visitors will be able to try out all the features including the removable chin-guard. The Bell Star Pro will also be on display after taking a notable stage win in the 2014 Tour de France with Belkin.

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With its full carbon brake lever, the performance oriented Magura MT8 Next offers uncompromising braking power and maximum control, pitched as a "must have for every biker who is comfort and safety conscious".

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The new CamelBak Podium Ice Bottle is, according to the brand, the most insulated cycling bottle on the market, with aero-gel insulation keeping water 4x cooler than a standard bottle. The K.U.D.U. Collection of Mountain Bike Protector packs offer a solution for the endure athlete looking for the combination of back protection, cargo capacity and hydration all in a stable and secure pack.

In addition to an extensive show area with 17 brand displays, first look workshops will run through the day giving all retailers the opportunity to feedback directly to the brands, as well as gain in-depth brand and product knowledge. Visitors to the show will have the opportunity to speak directly to brand representatives, and get their hands on the full product range for the coming season.

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Brands at the show include ABUS, Altura, Bell, Blackburn, CamelBak, Cateye, Fenwick’s, Genuine Innovations, Giro, Hamax, Magura, Minoura, Panaracer, SKS Tifosi, TORQ and Tortec.

The show will open at 9.30am and a light lunch will be served from 1.00pm to 2.00pm. All retailers who sign up and attend the show will receive gold pricing from 20.10.14 to 28.02.15 as well as being able to take advantage of exclusive show promotions.

Retailers can register at www.zyrob2b.co.uk/register.

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