The eye-catching Hovding airbag for cyclists is now available to the bike trade via exclusive distributor The Cycling Revolution.
The new distributor focuses on offering "revolutionary products", is looking to start accepting bit coins and has recently signed up keyless, electronic bike security product Skylock.
Demand for Hovding’Âs airbag has risen since last summer, the distributor told us, with the price now down from £250 to £219 resulting in an "amazinÂg uptake" throuÂghout the UK.
UK sales manager Benjamin Mossman told BikeBiz: "For the past couple of years we have kepÂt ourselves small at The Cycling Revolution, with three members of stafÂf including the founderÂ, John Adisi.
"We are seeing a rapid growth oÂf our business and will soon be operatinÂg from our brand new HQ the ÂDeptford railway arch which will also doÂuble up as our first London showroom/retÂail space. We are also hiÂring back office support staff as well Âas increasing our sales team to an additÂional 10 key people around the country. Â
"We are now looking for new exciting retÂailers as we get called all the time froÂm customers looking for our products aroÂund the country."
Skylock is pitched as a smart bike lock that connects to smartphones to provide keyless entry, theft detection, crash alerts and more. The Cycling Revolution is looking to bring the product to stores later this year.
"We are the new kids on the block and aÂÂÂre serious in supplying bike stores witÂÂh revolutionary avant garde products thÂat sell with great mÂargin. We also opeÂrate a very ethical business and offer oÂur female members of staff flexible workÂing days at different times of the month to reflect their natural cycle, the ideÂa being to make a positive difference in the working environment. We will also sÂtart to accept bit coins with the immineÂnt launch of our new website."