EBC has announced that Nigel Watson has joined as senior account manager.
Watson has vast experience in the bike market and is joining from Raleigh where he successfully sold e-bikes.
The company said: "With the growth of the e-bike market in the UK and an expanding portfolio at EBC, it's great to have Nigel on board to sell EBCO, Ave, D-Cycle and our latest brand, Bergamont.
EBC MD Paul Stanforth added: "It's great to have Nigel working with us. He brings a wealth of experience, knowledge and contacts with him and will be working on opening new accounts as well as offering support to our existing customers. He will be out on the road full time and is uniquely placed to sell and promote the benefits of e-bikes to the trade."
Watson commented: "I am excited to be joining EBC and working with their amazing range of e-bikes, that have price points covering the entire market. I genuinely believe the E-Bike revolution / evolution is under way and EBC are at the forefront of the market in the UK."
The new recruit will be at Core Bike Show, Whittlebury Hall (Room S7/10) from the 25th - 28th of January.