Fairdale appoints IMG Distribution new UK partner

Beginning in 2016, Austin-based label will hit UK with IMG
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Beginning in 2016, Austin-based label will hit UK with IMG
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From the beginning of 2016, IMG Distribution will represent Taj Mihelich's Fairdale Bikes brand in the UK.

Formerly a professional BMX rider with a heavy hand in the creation of both Terrible One and Odyssey BMX brands, Mihelich's Fairdale brand offers a mix of pub cruisers, singlespeed and road builds.

Read more about how Mihelich made the jump from small wheels to big bikes in a piece he penned for BikeBiz back in 2013.

Bikes like the popular Weekender Drop and pictured (below) Archer are now ready for pre-order.

The fully butted Weekender frameset makes a great platform for anything from touring to commuting. Both models feature a fully redesigned fork that offers more clearance and a full chromoly one-piece machined steer tube. The Weekender Drop model features a 1x10 drive train with an 11-40t rear cassette. The Archer version features comfortable Archer 2 handlebars and 1x9 shifting with 11-36t rear cassette. The bikes use 42mm Continental tyres.

A soon to launch Weekender MX model will feature surprisingly practical low-rise BMX bars. 

IMG Distribution are contactable on 0845 872 5446.

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