Madison launched its new clothing range at the iceBike* tradeshow in February. According to the company this was followed by "exceptional sales in the interim period, exceeding all expectations."
To ramp up sales even further - and direct consumers to IBDs - Madison has produced a website dedicated to the range: www.cycleeverywear.co.uk.
The new website will act as a sales tool, outlining the technical features of the full range which includes both mens', womens' and kids' specific garments, as well as accessories such as eyewear and reflectives.
It also features a stockist locator tool.
Madison's press officer Albert Steward said: "The instant success of this new range can be, in part, attributed to the recent change in economic climate. An easily accessible, high quality technical clothing range at competitive price points with no up-front commitments or outlays and good dealer margins was bound to prove popular.
"With straightforward colours and styles and continuity the order of the day, dealers are left with the freedom to buy as much or as little as they like at a time without the worry of an impending new range decimating the value of their stock."