BikeBiz Bicycle and cycling retail news
Madison has unveiled a brand new, simplified point of sale for Kryptonite retailers in the UK, geared to assist with sell-through of the product, as well as enhance the brand’s in-store presence, of course.
The clean, simple, improved point of sale has been designed to make purchasing a bike lock as easy as possible, helping consumers choose a product that suits their needs without focusing too much on price.
Given the volume of brands on the market, Madison has introduced this new streamlined POS to offer dealers as much assistance as possible with selling Kryptonite product, focused on helping bike owners select which security rating suits their needs, then choose an appropriate lock, depending on what works for them.
Through Madison, overall margin has increased for UK dealers too. The distributor is offering the POS unit to dealers free-of-charge when a suitable Kryptonite package is bought.
John Harris, Kryptonite brand manager at Madison said: “We are delighted to be introducing our new point of sale display units for all of our retailers. The purchase of a bike lock can often be overlooked as an incredibly important part of the process for dealers and consumers. Kryptonite has the credibility and differentiating factor against its competitors, so we hope by introducing this new unit, that message can be easily communicated to bike riders across the UK.”
For all enquiries, dealers should contact their Madison accessories sales agent or to place an order, please visit www.madisonb2b.co.uk.
