Madison has announced that it will now distribute Bluechipworld’s range of SilverLabel Focus Action Cameras to the UK cycling industry.
The Staffordshire-based distributor and manufacturer has debuted the new range of action sports cameras that focus on functionality, whilst remaining at a reasonable price point. The brand commented that the product line will benefit greatly from the vast industry experience that Madison will bring to the company as it grows.
Bluechipworld CEO, Simon Hassell, said: “Madison has a huge base of activity – cycling, fishing and sports shops – as well as camera shops. They will utilise their sales resources to work in partnership with the major retailers. We believe they will do the best job in getting our products out there.
The Focus range from SilverLabel consists of three products: the Focus 720p HD action camera, the Focus 1080p full HD 12-megapixel action camera and the full 360-degree camera with built-in Wi-Fi, branded the Focus 360. All three cameras in the range are fully waterproof up to 30 metres when placed in housing, and have removable batteries.
“The SilverLabel action camera brand is a welcome addition and perfect fit into our brand portfolio of multi-sport products that we currently have available," remarked Madison brand director Adrian Phillips. "We look forward to working closely with Bluechipworld within the Action Camera market and maximising the potential in all channels in the UK and Ireland.”