BikeBiz Bicycle and cycling retail news
Cycling accessory specialist Cycliq has announced that Madison will be its exclusive distributor in the United Kingdom.
The Australian-based brand, which has increased its range to include various new models due to the success of a Kickstarter campaign earlier in the year, will initiate a working relationship with Madison immediately.
The Fly6 and Fly12 models were released on the crowdfunding platform and far exceeded expectations by achieving 281 and 273 per cent funding respectively. Cycliq is now hoping to build on the success of these releases by joining forces with Madison, which will push the growth and development of the brand.
Andrew Hagen, CEO at Cycliq, said: “We’re extremely happy to be partnering with Madison here in the UK. It has a wealth of experience in the cycling industry, with unprecedented reach into the independent dealer network. With its experience in technology, I’m confident we have chosen the right partner to support our development as a business.”
Dominic Langan, CEO at Madison, added: “We are incredibly excited about working with Cycliq. Having had such success already, we are confident that we can take the brand to the next level with our ever-expanding network of retailers here in the UK. The products are fantastic and the way the public have responded to Kickstarter shows what a great job the brand is already doing. We can’t wait to get started.”
