Moore Large to launch Forme cycles - BikeBiz

Moore Large to launch Forme cycles

Road and fitness bikes to be introduced as part of distributor’s IBD bicycle division
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Moore Large is set to introduce Forme road and fitness cycles at its open days in March.

The house brand's range will feature competitively priced road bikes, retailing between £450 and £1,000. The distributor said that Forme bikes will offer balanced integration of desirable aesthetics, practical componentry and affordable value.

The expanded range is to launch in summer 2010, and will include a full range of urban trails, hybrid and flat bar road bikes.

Forme brand manager Adam Biggs said: "We are looking to raise the profile of our IBD bicycle division at Moore Large with the introduction of Basso, and now Forme, alongside our growing range of successful P and A premium products.

“Forme targets the fitness and commuting sector of the market. Forme is a house brand, allowing us to offer very attractive pricing for all parties involved. Within such a saturated market we aim to promote the brand successfully by offering optimal dealer support; solid stock levels; superior aesthetics and the fact that they are developed by British company."

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