The brand new Elite trainer and roller range is now in stock and available to the trade via Madison, featuring new designs, upgraded specs, digital integration and - the firm said - the keenest pricing it has ever offered.
There are now Digital trainers starting at £224.99, pitched as ideal for smartphone and tablet-wielding customers looking to bring new interest and motivation to their winter training.
At the heart of the 2016 range is the new Volano direct drive fluid trainer, using tech first seen on the best-selling TurboMuin. The Volano brings direct drive to a whole new price point of £349.99, designed in conjunction with Madison, pitched squarely at UK customers: "We have the kind of features UK cyclists want, Direct drive and easy digital integration, at a far lower pricepoint than ever seen before, add in the £59.99 Elite Misuro B+ sensor and you can offer your customers a wireless, digital, direct drive trainer for just £409.98 an unbeatable offer!"
Elite athletes claimed the Entire GC podium, 12 stage wins and 3 of the 4 jerseys at the 2015 Tour De France.
Madison added: "We will be actively pushing consumers towards shops carrying this model in our Autumn consumer marketing so please talk to your Account Manager to ensure that you don’t miss out."