The Cervélo 2010 line up features no re-designs, just a new palette of colours to choose from. It’s framesets only for the UK, as Madison believes 99 per cent of Cervélo customers have their own preferences when it comes to build kits and would prefer a custom build.
The S3, the world’s lightest aero frame, will set customers back £3,499.99. Yet for this, the buyer gets a frameset that meets the essential criteria – one that’s aerodynamic, light, stiff and comfortable.
The frameset carries Cervélo’s exclusive ‘lay-up’ design, giving it an immensely stiff bottom bracket for optimal power transfer.
Dealers interested in getting hold of the Cervelo 2010 line up should contact Madison – winners of two BikeBiz Awards last week – on 0208 385 3385.