BikeBiz Bicycle and cycling retail news
Announced on BikeBiz.com in August, Upgrade has taken on the distribution of Pivot Cycles, with much of the wide range now coming into stock.
Founded in 2007 by bike designer Chris Cocalis, previously of Titus, the brand has established itself in the enduro, cross-county and downhill markets. All Pivot bikes and frames use the multi-world championship winning DW-Link patented suspension.
Women-specific builds are available on some models, including the pictured Mach 5, which utilises 5.5-inch of rear travel and a DW technology to achieve a ‘bobless’ ride, even at speed.
Dealers can contact Upgrade on 01403 711611.
