BikeBiz Bicycle and cycling retail news
Califorian cruiser label Nirve has found a new home with IsoBikes who will now distribute the bikes to the trade in the UK.
Kicking off the relationship by taking a selection of bikes to the Cycle Show in Birmingham, IsoBikes will carry bikes for both men and women looking for a laid back ride. Visit stand S42 at the NEC for a closer look.
IsoBikes will also carry a comprehensive catalogue of stylish accessories – from coloured wheel rims to wood grain finish handlebar grips, chromed forks and portable MP3 speakers.
IsoBikes’ boss, Nick Williams-Howes, told BikeBiz: “I first saw Nirve cruisers and choppers during a holiday on the West Coast of the States and they instantly appealed. They’re fun to own and so evocatively styled you can almost feel the Californian sun on your face when you’re riding them.
"What sealed the deal for me was how beautifully made Nirve bikes are; that and the neat detailing, such as embossed saddles, ‘custom-look’ paint schemes, and even flame patterns on the tyres of some models.
As part of the launch activity for Nirve at The Cycle Show, a Nirve Cannibal chopper will be one of the most desirable prizes in the show organiser’s Grand Prize Draw.
IsoBikes: 08700 707 505
