Italian saddle manufacturer Selle San Marco today announced that it has appointed Zyro-Fisher as their exclusive distributor for the UK and Ireland.
The news comes just days after the announcement that Zyro and Fisher Outdoor Leisure have merged together to create Zyro-Fisher; a new distributor of Parts, Accessories and Clothing to the UK and Irish cycling markets (read our full story on the merger here).
Giovanni Girardi, Selle San Marco Commercial Director commented; "Zyro-Fisher is clearly now recognised as being the leading specialist distributor of cycling parts and accessories in the UK and Ireland. We are excited to be working with the Zyro-Fisher team, and look forward to growing the Selle San Marco brand over the coming months with their support."
Ian Calvesbert, Zyro-Fisher Commercial Director commented; "We are incredibly pleased that Selle San Marco has chosen Zyro-Fisher as their distribution partner in the UK and Ireland. Selle San Marco is an iconic brand with a rich history in the cycling industry that continues to develop market leading products.
"They identified the need for a partner that continues to invest and support the hugely influential IBD channel and determined that Zyro-Fisher were the best partner to execute this strategy. We look forward to working with Selle San Marco in order that the brand can reach its full potential in the UK and Ireland."
Initial stock will be available from Zyro-Fisher from early May.