SKS has revealed that it topped its own UK sales record in 2008, and pointed to its distribution strategy as a key factor in achieving the impressive goal.
SKS’ Jan Henning told BikeBiz: “Two years ago we changed our distribution in the UK. We had to set up the distribution for the future so we reduced the number of wholesalers to the three strongest distributors: Chicken, Raleigh and Madison.
“In terms of sales figures, 2008 was our all-time record year in the UK. That reinforced to us that we had made the right decision.”
To read the full interview with Henning, click here.