BikeBiz Bicycle and cycling retail news
Velocite Bikes has announced its plans to enter the UK market, drawing on the marketing and PR services of Red Cloud to grow the brand’s presence here.
The manufacturer of high-end road and mountain bikes, wheels and components has stock ready to be shipped to the UK and is calling interested dealers to get in touch. With the product distributed directly from Velocite’s European HQ in Norway, dealers here in the UK can register their interest via velocite-europe.com, or contact Red Cloud MD mark Almond, who for the first time will be supporting the brand with free marketing consultancy to Velocite dealers.
The range of bikes includes three premium carbon road frames, one alloy road frame and a high-end carbon MTB hardtail all available in a range of build options or as frame only. Velocite also manufactures a range of carbon components, a variety of high quality road wheels and a Velocite branded, Swiss designed clothing line.
Almond told BikeBiz: “The UK launch will signify a major step for Velocite as it continues to develop its already immense rider loyalty elsewhere in the world and introduces a new riding experience to riders here in the UK.
“The design and manufacture of these bikes and components are nothing short of breathtaking and the ride experience has to be experienced to be believed. With a full marketing and PR plan in place, we’re confident that UK consumers will fall in love with this brand.
“Velocite will support all its dealers with outstanding warranty, strong margins and focused customer support. Red Cloud will further back this up by helping retailers maximise their own marketing and PR activities for their shops, as well as being their day-to-day contact here in the UK for all things Velocite."
Enquiries about the brand via Red Cloud can be made on mark@redcloudmc.com or 07739 302698.
