BikeBiz Bicycle and cycling retail news
ZyroFisher yesterday made public that it has secured exclusive UK and Ireland distribution of high-performance race wear and protection brand Alpinestars.
Sitting within the Fisher portfolio, Alpinestars will be serviced by an experienced team of territory account managers; Luke Hammil will serve as the brand manager in the UK.
Davide Rossetti, Alpinestars cycling sales manager, commented: “ZyroFisher is recognised as the leading distributor of cycling parts, accessories and clothing in the UK and Ireland. With the support of the team at ZyroFisher, we are looking to maximise the growth of the Alpinestars brand to realise our potential in the UK and Irish markets.”
“We are delighted that Alpinestars has chosen ZyroFisher as their distribution partner in the UK and Ireland,” said Ian Calvesbert, ZyroFisher commercial director. “Alpinestars is a world-famous brand with a legacy in the motorcycle industry which is also developing market leading products in the cycling industry. As Alpinestars’ partner in the UK, we will be looking to add value to their proposition and working together with the whole team to ensure success.”
Initial stock will be available from ZyroFisher for spring/summer 2017.
