In Dorel’s first press release concerning the $310m purchase of Pacific Cycle, Dorel president and CEO, Martin Schwartz, said: "Pacific’s] business model is very similar to ours and provides numerous opportunities to significantly strengthen Dorel’s position as a global consumer products company."
Jeff Frehner, Pacific Cycle’s head of counsel and corporate development, told BikeBiz.com:
"Pacific’s situation is very different from the Carina situation. The Carina management and other operational employees were retained. It was simply the manufacturing that was closed and moved to another Dorel facility. And the 300 Carina manufacturing facility employees affected were offered jobs in the other facililty."