The northern bike shop chain is running back of bus ads pointing out bikes don't have to be filled with expensive fossil fuels.

Edinburgh Bicycle takes cheaper-by-bike message to motorists

Edinburgh Bicycle’s cheeky bus ads are running in the cities where the independent has stores: Edinburgh, Aberdeen, Newcastle, Sheffield, Manchester, and Leeds.

The campaign will run until 17th July.

Customers are invited to send in their own bike commuting anecdotes, to win prizes. A ‘committed to commuting’ page with customer comments will go live next Thursday.

In other news...

CUBE expands production site with new warehouse

CUBE has started the construction of an additional storage warehouse. The brand is currently running …