The northern bike shop chain is running back of bus ads pointing out bikes don't have to be filled with expensive fossil fuels.

Edinburgh Bicycle takes cheaper-by-bike message to motorists

Edinburgh Bicycle’s cheeky bus ads are running in the cities where the independent has stores: Edinburgh, Aberdeen, Newcastle, Sheffield, Manchester, and Leeds.

The campaign will run until 17th July.

Customers are invited to send in their own bike commuting anecdotes, to win prizes. A ‘committed to commuting’ page with customer comments will go live next Thursday.

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