Elivar is now found within the specialist portfolio of sports nutrition labels carried by distributor Harris Active.
Specifically tailoring the levels of carbohydrate, protein, vitamin and minerals to the over 35s, Elivar offers products including Prepare, Endure and Recover, in flavours including Orange & Mango, Watermelon, Strawberry and Chocolate. The formulations are available in 900g tubs and 45g and 65g sachets.
Neil Harris, director of Harris Active Sports said: “We’ve seen the number of customers in the over 35 age group grow steadily in recent years and the Elivar range allows us to offer a tailored product to this specific group. We’re looking forward to working with Elivar and growing the availability with our key customers.”
Donal Hanrahan, Elivar co-founder, said: “Harris Active Sports is well-known in the sports nutrition industry and we’re delighted to be working with them and reaching an even greater potential audience. Elivar is still only in its first year of business and so to have a partnership with such a well-respected distributor has been a key goal for us.”