BikeBiz Bicycle and cycling retail news
Empire Cycles has linked with marketing and PR firm Red cloud to raise its profile among consumers and trade accounts domesticaly and abroad.
The UK manufactured mountain bike label’s current range of bikes is made up of the race-proven AP-1 Downhill bike and the MX-6 trail/Enduro bike.
The firm does, however, have plans to expand the line and, in the process, grow awareness of the brand’s products among riders and up their presence within the industry, as owner Chris Williams explains.
“Empire prides itself on making eye-catching bikes that are engineered to the very highest level to ensure longevity, reliability and a great riding experience. Our riders are fanatical about the product and we are seeing a very high level of loyalty and repeat purchases.
“Our aim now is to make the wider mountain bike riding world aware of just how great our products really are and to work with retail partners to achieve increased sales for both parties. Working with Red Cloud is the latest development in our ongoing drive to achieve this and, with their help, to support our retail partners and help drive custom into their shops,” concludes Williams.
Empire has previously been gonged for design by the Red Dot Design panel.
Retailers interested in becoming an agent for the brand can call Chris on 01204 306035 to discuss options.
