Erman Aykurt joins Gore Wear as new creative lead

Gore Wear has today announced that Erman Aykurt will begin his role as the new creative lead on the 1st November 2019 in Feldkirchen-Westerham, Germany.

Aykurt is a passionate cyclist who has over 20 years experience in the sports industry, working for several years at Adidas in Japan, Converse in the USA and lastly in Germany as creative director at the sports style division of Puma.

Commenting on his new appointment, Aykurt said: “The relationship between a brand and consumer, and the storytelling around a product, has always fascinated me.

“That’s one reason I am really looking forward to working with Gore Wear. Offering undisputed quality and functionality, my aim is it to now help ensure its products are emotionally accessible for customers.”