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Today's release of the digitally remastered and reedited E.T: THE EXTRA-TERRESTRIAL from Universal Home Entertainment is being promoted with a variety of local newspaper giveaways, including Ruption bikes

ET comps will feature Ruption BMXes

"There is an opportunity for the local dealer to be involved. The Ruption bikes will need to be handed over by a local dealer to ensure the bike has been built correctly," said Robert Hill of Ruption Ltd.

"Local dealers details will be included in the competition page along with their logo and address."

Stephen Spielberg’s classic is 20 years old this year. From today it is available to buy on VHS (RRP £14.99) for the first time in four years, and for the very first time on an 2-disc DVD (RRP £22.99).

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